Rural EMS Media Toolkit

The Minnesota Ambulance Association's Rural Sustainability working group identified community engagement, specifically media interactions, as an area where rural EMS agencies could benefit from additional tools and resources that may be otherwise unavailable to them, or difficult to navigate without a dedicated PR professional. Through the Flex Grant, the Rural Sustainability group engaged with Megan Mulholand, owner of Compass Communications and long time EMS Champion, to create a toolkit to provide on-demand support for agencies interested in engaging with the media in a more meaningful or routine way. 

We hope you enjoy this media kit, and the resources provided within. If you have suggestions for additional tools and resources, please let us know

Download the Media Toolkit as a PDF
**sample graphics need to be downloaded individually
from the bottom of this list and are not included in the PDF toolkit.

Media Relations Guidelines
This document provides a general overview of media relations, and shares some guidelines and quick tips to set your organization up for success.

Guidelines for Social Media Usage
This document includes descriptions of various social media platforms, their ideal use and typical audience, and how often you should post to be most effective. This document also includes tips on what not to post. 

Tips for Creating an Effective Message
This document provides several tips for creating an effective message and can be used for media interview preparations, writing a press release, crafting a social media post, or even when drafting internal communications. 

How to Create a Boilerplate
A boilerplate is a clear, concise and standardized statement that provides essential information about your company; your elevator pitch. This document helps you craft the perfect boilerplate so readers can understand your organization quickly and effectively. 

Press Release: How-to & Template
This document walks you through the vital components of an effective press release that will get noticed! The end of the document also provides a template example you can use without your organization. 

Sample Social Media Posts
This document provides several example social media posts to help get you started! Creativity is the key - use these examples to get your brain started, but know the limits are endless! It can be helpful to create a calendar to organize topics and plan for holidays, weather or seasonally-relevant posts, and you can even use tools to pre-schedule posts as well. 

Photography Guidelines
This document provides guidelines for social media photography use; quick tips to ensure you're putting your best image forward! 

Additional Resources for Social Media Planning

“This toolkit was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $47,000 with 100 percent financed with nongovernmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.”

Minnesota Ambulance Association
PO Box 583538 PMB 72319 | Minneapolis, MN | 55458-3538

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